The campaign "Sedam sati sunčeve svetlosti" won the UEPS Silver Award in the BTL Event category. In collaboration with AstraZeneca, Red Communication created an emotional theater performance that served as the central event of the campaign to raise awareness about breast cancer prevention. The play, performed at Teatar na Brdu, successfully blended art and education, engaging the audience on a deep emotional level. The event received great response, leaving a lasting impression on all attendees and raising awareness about the importance of prevention.

With the aim of increasing public awareness of the daily challenges faced by persons with disabilities and stopping the arrogant behavior of fellow citizens who park illegally parking places make everyday life even more difficult for those who need such benefits. All drivers parked in a place reserved for people with disabilities were alerted to what was done through notices in the form of hangers on rearview mirrors and windshield wipers. At the same time, on the social networks of the Lidl Serbia company, through a series of educational videos - in an interesting way, with the help of project ambassadors - the correct ways of using marked parking spaces in front of stores, how to communicate with people with disabilities and what benefits they have are shown in all Lidl stores in Serbia.

The campaign "1236 dana" won the UEPS Silver Award in the Social Media Presence category. Red Communication successfully leveraged social media to engage a wide audience and raise awareness about an important social issue. Through innovative content, including videos and the involvement of influential figures, the campaign achieved strong social media presence.

On large format photographs, visitors could discover their views by observing them through the blinders, as one of the symptoms of visual disabilities. The exhibition was a part of the campaign “Tvoj pogled na svet”, intended to raise public awareness about eye health care. The entire event had a large success, demonstrating the way people with retina diseases see, as well as highlighting the importance of regular ophthalmology checks.

The campaign "Sedam sati sunčeve svetlosti" won the award in the Corporate and Internal PR category. In collaboration with AstraZeneca, Red Communication created a powerful theater initiative raising awareness about breast cancer prevention. The campaign was featured in Serbia’s most influential media, engaging the wider public with its emotional and educational message. Its impact was profound, both on and off the stage.

By carefully choosing the location venue, settings and scenography, we wanted to present Deluxe premium assortment and position Lidl as an ideal destination for shopping. Special attention was paid to the guest list. In order to create a great pre-New Year's atmosphere, we gathered influencers and celebrities who participated in a unexpected culinary experience.

While some were in charge of preparing the most popular cocktails, others, prepared the special menu created by the Chef David Šimunić, and the remaining guests were occupied with the sweetest part of the dinner - desserts from Lidl's sweet corner.

The event also had a CSR character. Lidl donated a New Year's present to children from „Svratište“. For every social media post from Deluxe dinner party, Lidl donated a New Year's present to a child from Svratište within the Youth Integration Center, so thanks to 170 #deluxe posts, Lidl made 200 children happy.

The highlight of the campaign took place on July 6, 2023, at Silos in Belgrade, where we organized a full-day exhibition/performance for all visitors, showcasing the life that awaits us in the future if we run out of drinking water. The project involved numerous partners who supported the campaign's goals, including DPC, Innovations, Silos, Škrabac, and Flower Couture. The entire exhibition was covered by the media and promoted through social media channels. Škrabac made a significant contribution by designing visuals that were used in billboard campaigns, promotional materials, and gifts for guests.

The campaign "Sedam sati sunčeve svetlosti" won the UEPS Gold Award in the Integrated campaign – Health and beauty category. Created by Red Communication in collaboration with AstraZeneca, the campaign used theater as a powerful medium to raise awareness about breast cancer prevention. Premiered at Teatar na Brdu, the play featured Anica Dobra, Mirjana Karanović, Mina Sovtić, and Bojan Dimitrijević, delivering a deeply emotional message that resonated with the audience. Through public engagement and media presence, the campaign extended beyond the stage, leaving a lasting impact.

Tesla’s Time Machine has continued its journey through Europe with f first two stops being Vienna and Berlin moments and discoveries of the genius inventor. More than 20 thousand people have watched the magical scenes on the streets while nearly half a million saw live broadcasts on social networks, portals and mts TV.

The campaign "1236 dana" won the UEPS Gold Award in the CSR – Non-profit sector category. This award recognizes innovation and commitment in socially responsible projects. The campaign successfully brought together key stakeholders, using creative approaches and public engagement to draw attention to this important issue.

The campaign "1236 dana" was awarded the UEPS Gold Award in the Digital influencer Campaign category. The campaign included prominent public figures who supported the cause and helped amplify the message across Serbia. Through their involvement, the campaign successfully engaged a wide online audience.

The campaign "1236 dana" was awarded the Gender Grand Prix in the "Campaign with a Purpose" category at the Festival of Socially Responsible Communication. This impactful campaign shed light on the injustice of prolonged court proceedings in cases of gender-based violence, sparking an important public discussion. It successfully engaged the public on a topic that is often overlooked, giving a voice to the victims facing enormous challenges within the judicial system.

Red Communication agency received another recognition at the 10th KAKTUS Festival of Integrated Communications, where our colleague Dragana Milaćak was named Best PR Director in the Kaktus All Stars category. This prestigious award acknowledges her outstanding contribution to the profession, strategic campaign leadership, and significant impact on the development of the communications field.

Red Communication agency was awarded at the 10th KAKTUS Festival of Integrated Communications under the slogan "Samo oštro" in the Individual PR Works category for the campaign "1236 dana". The campaign, created in collaboration with Milena Radulović, highlighted the lengthy court proceedings in cases of sexual abuse, emphasizing the 1,236 days from filing the lawsuit to the verdict. Through teaser billboards and a video featuring public figures, the campaign resonated strongly with the public, sparking an important social discussion.

This is how, a concept specially adapted to this population was born.

We started the teaser campaign by carefully selecting influencers, whose outfits were created in a way to show a new perspective on the bold combination of different pieces of the autumn/winter 2023 collection.

Nikolija Jovanović, Sajsi MC, Marko Nastić, Tadija Dragićević, Slaven Došlo with their authenticity, contributed to this campaign expanding its borders and reaching through social networks to all those who did not have the opportunity to get to know the brand before and motivating them to become part of the SUPERDRY CREW.

Special attention was paid to adapting the exterior and interior of the Dim space to Japanese street-style, and all activations are imbued with Japanese culture.

Neon outlines of traditional houses from the Far East, lanterns, Nissan 200sx cars, hidden in smoke allowed guests to experience the mystical world of the Orient from the very first step.

The press wall made of glass and neon lights followed the visual standards of the brand and the party.

An unusual view of serving sushi, in the NYOTAIMORI way - which involves the artistic performance of presenting sushi on the body of our famous cabaret dancer and performer.

Several bodypaint artists greeted guests at the entrance and drew hiragana letters on their faces. It served as sort of a ticket to the party and a sign that they are a part of the Superdry crowd.

During the party, Aleksandra Petković, known as TheKraljica Vila, our most famous street art artist, performed live graffiti painting and transferred colorful Japanese culture to a 3m canvas, positioned on the central wall of the space.

At the event itself, guests were able to get acquainted with the live technique of tattooing in the traditional Japanese style, which is characterized by great complexity and requires extraordinary skill.

Two tattoo masters demonstrated the tattooing of Japanese symbols such as - dragons, samurai, geisha...

The choice of catering was in line with the theme - we served Japanese cocktails, and Taiyaki lucky fish - which is a favorite delicacy on the streets of Japan.

The "Your View of the World" campaign for Roche was recognized as one of Serbia’s most impactful socially responsible campaigns in 2022, earning the bronze at the The! Award Competition.

The campaign "You are not alone in this fight!" was launched on the World Ovarian Cancer Day, in order to raise awareness about this disease with a high mortality rate, which affects about 800 women in Serbia every year. On this occasion, a performance was held at the Kalemegdan Fortress. Next to the Pobednik monument, "Pobednica" was installed, as a symbol of every woman who fights ovarian cancer and emerges victorious from that fight.

The "Your View of the World" campaign for Roche was recognized as one of Serbia’s most impactful socially responsible campaigns in 2022, earning the “Healthcare & Pharmaceutical Industry category” award at the Disrupt Award Competition.

The UNICEF initiative was supported by a large number of celebrities who support vaccination and who have vaccinated their children, such as host Minja Miletić, actress Marija Karan and football representative Luka Jović. Campaign was very successful on social meda.

Campaign „You want us to change places, move from your place“ for client Lidl Serbia was recognized as one of the best socially responsible campaigns in Serbia in 2023 and it was awarded with the title „Campaign with a purpose“ at the Festival of socially responsible communication held for the secong time that year, on World Children’s Day, November 20th.

Campaign „Not even 1% of drinking water “ for client WWF Adria was recognized as one of the best socially responsible campaigns in Serbia in 2023, and it was awarded with the title „Campaign with a purpose“ at the Festival of socially responsible communication held for the second time that year, on World Children’s Day, November 20th.

Campaign „Drop off. Play on.” for client Sport Time and the brand Nike was recognized as one of the best socially responsible campaigns in Serbia in 2022 and it was awarded with the title „Campaign with a purpose” at the Festival of socially responsible communication held for the secong time that year, on World Children’s Day, November 20th.

The monograph was solemnly presented in the old Dunđerski castle in Čelarevo, to the numerous guests, AP Vojvodina government, diplomatic and local self-government representatives and media. The guests were addressed by the President of the Provincial Government, Igor Mirović, Danish Embassy Affairs Off icer in Serbia, Morten Skovgaard Hensen, and General Manager of Carlsberg Serbia, Vladimir Vava. The project included synchronized activities such as: GR, communication and PR support, media relations, BTL and event management, production, etc.

Campaign „Life in a bag” for client Lidl Serbia was recognized as one of the best socially responsible campaigns in Serbia in 2022 and it was awarded with the title „Campaign with a purpose” at the Festival of socially responsible communication held for the secong time that year, on World Children’s Day, November 20th

Campaign „Fight like a girl” for client Novartis was recognized as one of the best socially responsible campaigns in Serbia in 2022 and it was awarded with the title „Campaign with a purpose” at the Festival of socially responsible communication held for the secong time that year, on World Children’s Day, November 20th.

The "Your View of the World" campaign for Roche featured the development of the specialized website www.tvojpogled.rs, recognized for its meaningful content and accessibility features, and was awarded the “Digital Marketing – Website” award at the UEPS Competition.

Further strengthening relations with Government officials and local community by Mrs. Ana Brnabić, Serbian Prime minister, as well as the highest Government off icials, business partners, local community and media representatives. The project included full communication and BTL support.

At the Festival of socially responsible communication "Campaigns with a Purpose", the best socially responsible campaigns in Serbia were announced. Most titles for „Campaign with a purpose 2022“ was taken by Red Communication agency for projects „Your view at the world“ for client Roche, „Fight like a girl“ for client Novartis, „Life in a bag“ for client Lidl Serbia, as well as „Drop off. Play on.“ for client Sport Time and the brand Nike

„Campaigns with a purpose“ awards were assigned for the second time this year, on World Children’s Day, November 20th, at a ceremony in Belgrade, while Red Communication was amongst the winners of this title last year as well. The highest number of acknowledgments of this year’s „Campaigns with a purpose“ is another confirmation for the agency who, during only eight years of its work, has an enviable amount of successfully realized corporative, CSR and brand campaigns for local and international clients from various industries.

Similar to the color in this agency’s name, love and passion are exactly what drives Red Communication in creating and leading marketing campaigns, especially for projects whose main goal is improvement and welfare of the community we live in.

Red Communication won an award in the category Socially responsible integrated campaign for the project “Your view on the world” at the 8th festival of integrated communications KAKTUS 2022, organized by Marketing mreža.

The campaign was completely created and realized by our Agency for the client Roche company, aiming to raise public awareness about the importance of regular ophthalmology checks and also highlighting the difficulties people with retina diseases, as well as their close families, are facing.

At the same manifestation, the award “KAKTUS Rising Star” was also assigned to our lovely colleague Dragana Milačak, Senior PR Manager, of who we, as the Agency, are immensely proud.

The professional competition for KAKTUS awards this year recorded an astounding 250 applications, and the acknowledgments were assigned in 25 categories. The award for the best Socially responsible campaign for “Your view on the world” represents further affirmation for Red Communication’s sincere dedication to projects aiming to improve the society in order to make the world we live in a better place for everyone.

To recollect, the campaign “Your view on the world” began in May 2022 with participation in the 49th Belgrade Fashion Week and concluded with a unique exhibition of the most famous photographers in Serbia. Along with positive reactions from visitors and media, the outstanding success of the Campaign was further attested by the fact that the exhibition was extended for additional 11 days.

Our campaign "Vaccination strengthens children's immunity" for UNICEF was recognized as one of the best socially responsible campaigns in Serbia in 2021 and it was awarded with the title „Campaign with a purpose” at the Festival of socially responsible communication held for the first time that year, on World Children’s Day, November 20th.

Red Communication was awarded by The Association for Market Communications of Serbia (UEPS) with the bronze prize in the Corporate and Internal PR category for the PR campaign for Olympic Centar Jahorina. Integrated campaign positioned this ski centre as one of the favourite and top destinations for skiing, leisure and fun, both among media, influencers and visitors.

Association for Market Communications of Serbia (UEPS) awarded Red Communication with silver prize in the Brand PR category for the PR campaign for Noć Muzike, cultural spectacle of the year. Successful communication campaign resulted with numerous media publications and the huge hype among the culture lovers, while all the visitors of the fully packed Tašmajdan stadium had the opportunity to enjoy the sounds of the most famous classical compositions.

For the project „Tesla's Time Machine”, that was realized in cooperation with the company „Telekom Srbija“, on the Weekend Media festival held in Rovinj in September 2017, Red Communication has received BalCannes recognition for the best regional project. BalCannes is considered to be the most prominent award that is presented every year for the best projects and marketing agencies in Adriatic region.

Telekom Srbija and Red Communication have been ranked among the five best at the European Competition Excellence Awards for the highest achievements in communications and public relations. Tesla's Time Machine was selected among the five best projects in Europe in the Science and Education category. The Excellence Award is the most important recognition in the sphere of communications which is presented to the best PR projects on all five continents.

Promotional events on the occasion of the start of discount campaigns on certain sales categories are organized every month in selected Lilly stores.

We designed a BTL campaign mechanism in order to reach different target groups throughout the year while highlighting Lilly Drogerie and partner brands. During this year, Lilly Drogerie organized promotions for partners Eucerin, Pantene, Colgate, Nivea, Johnson's, MaxFActor, Gillette, Loreal, Catrice, Esensa and Aura.

Various activations and settings were themed to brand categories. At the event, current lines were presented by celebrities and female influencers as "brand ambassadors", in the presence of media representatives and gathered customers. This marked the beginning of a two-week promotional period with discounts on certain product categories, and customers were additionally informed about the benefits through PR and marketing activities, Lilly app, various loyalty programs and social networks.

During the walk through the Logistics Center, which included five separate stages, the guests had the opportunity to hear key messages: Lidl's contribution to the Serbian economy, Lidl as an employer, environmental standards for Logistics Center construction. With a symbolic turning of the steering wheel of the truck on the main stage, the Logistics Center was put into work by the CEO of Lidl Serbia Dragan Cigoja, the President of the Government of the Republic of Serbia Ana Brnabic and the President of the municipality of Lapovo Boban Milicic.

Lidl Srbija recognized the planetary problem and undertook to reduce its own carbon dioxide emissions by 96% by 2030 compared to 2019.

On the occasion of the World Environment Day, Lidl Srbija has become the first grocery chain in our country to phase out plastic shopping bags.

We have chosen Andrej Josifovski, aka Pijanista, to raise public awareness about the harmfulness of plastic in his authentic way.

Together, we created a socially responsible campaign called "Life in a bag".

Unusual installation ie. the temporary twisting of the crown of a maple tree in Belgrade with a curtain of 16,000 connected plastic bags represents the suffocation of nature through inefficient use and inadequate management of resources, which indirectly contributes to the emission of harmful gases and an increase in average temperatures on the planet. Using online and offline communication channels - through published announcements and PR texts, live coverage, TV and radio guest appearances and promotion on social networks - we drew the public's attention to the importance of preserving nature and the harmfulness of plastic.

For this event, on the rooftop of TC Ada Mall, we hosted a VIP screening of the film for our client, Sofi Milo, who uniquely brought the essence of Barbie to Serbia. Each guest was welcomed with a gift box at their seat containing personalized gifts from SofiMilo x Barbie (ranging from handmade candles to fans, caps, and water bottles), as well as a branded box of popcorn and a strawberry frappe to complete the experience.

Thorough management of the entire event and numerous activities includes 200 participants taking part in organization and entertainment that lasts for 4 hours. Bambi Family Day also hosts a concert of famous singers each year - Tijana Dapčević, Goca Tržan, Sara Jo.

In September 2025, we organized an exclusive event to celebrate the reopening of the newly redesigned food zone WFH at Rajićeva Shopping Center. We introduced guests to the refreshed gastronomic offer and modernized ambience of the unique food zone. In a relaxed and welcoming atmosphere, everyone enjoyed guided tastings, chef-prepared specialties, and signature drinks.

In spring 2024, we have organize a B2B event to present the new brand on Serbian market - L’OR. With a four-hour event that included the presentation of this premium brand we have brought unique L’OR espresso coffee flavors to business partners in comfortable atmosphere with a lunch, L’OR espresso degustation and L’OR coffee cocktails.

Through a unique and specially designed concept, we once again organized an extraordinary team-building event for Viatris employees this year. They had a fantastic time on Zlatibor, enjoying various activities and experiencing unforgettable moments that will certainly be talked about for a long time.

In December 2024., we organized what has now become the traditional Lidl Deluxe dinner – an exclusive and unique festive event. Ahead of the winter holidays, in an extraordinary setting that exuded luxury, we presented the Lidl Deluxe assortment, aiming to position it as the ideal choice for holiday shopping and festive meal preparation. Year after year, through carefully selected guests, we strive to create an idyllic New Year’s atmosphere, and this year as well, celebrities and influencers had the opportunity to enjoy the flavors of this special assortment. Through a fine dining experience, guests had the opportunity to experience the quality and variety of Deluxe products, as well as to taste different wines and learn about pairing them with various dishes.

Also, the main part of the event was it’s special CSR activity – guest took part in creating a magical holiday season for the children in Belgrade „Svratište”, by decorating Christmas ornaments and sharing content from the dinner on their social media channels. For every social media post, Lidl allocated a certain amount of financial funds, which was later donated to “Svratište. Besides that, the handmade ornament was also gifted to those children and symbolically brought holiday spirit to them.

Ball is world's leading provider of innovative, sustainable aluminum packaging for beverage, personal care and household products and much more. For several years we are more than proud to help them in developing their global PHC communication strategies and be responsible for creating inspirational designs, visuals and renders for presentations of their products, packaging and printing techniques.

In October 2025, we organized a family event for our client, Lidl. At the Klendžos ethnic estate, together with influencers and their families, we promoted Lidl’s new claim “More to value” and highlighted the benefits of mindful eating in a natural setting through shared cooking and socializing. This Family Day was different because we focused on recognizing the moments that truly matter, while enjoying time together and preparing a healthy family lunch.