RED COMMUNICATION was founded in November 2014 by the group of communication professionals with many years of experience. Being a dedicated, efficient and hardworking team with professional and know-how approach made us a fastest growing agency in Serbia expending our business regionaly.

Our team was part of numerous PR and BTL projects for both international and domestic clients from various industries; therefore we are specialized in different areas: corporate and brand communications, crisis management, BTL and event management, ATL, media relations, media buying.

In business we customize programs to support our clients’ business goals, communications needs and to drive bottom-line result. We always maintain excellent relations with key economy and lifestyle media, stakeholders, media influencers and bloggers.

Guided by creative thinking and teamwork, we continue to strive for higher achievements, excellent results and new business challenges.

Agency with a purpose – Red Communication

KAKTUS 2022 awards for best Socially responsible integrated campaign

WITH RED COMMUNICATION YOU GET A DYNAMIC, PASSIONATE INTELIGENT TEAM WITH WIDE CAPABILITIES AS YOUR BUSINESS ALLY

1236 days

"1236 days" is a non-profit campaign launched to raise awareness about the long wait Milena Radulović and 14 other women have endured for a verdict against the accused for abuse, three years after filing the lawsuit. Through teaser billboards symbolically counting down the days until the next hearing, and a video featuring 17 public figures reading the disturbing questions posed to the women, the campaign made a powerful impact. It was carried out with no budget, relying on organic public support and collaboration with numerous partners.

LIDL

CSR campaign: "Do You Want Us To Change Places?

The campaign "Do You Want Us To Change Places? Get Out Of My Parking Place!" was created in cooperation with the Lidl Serbia company and the National Organization of Persons with Disabilities of Serbia - NOOIS

ROCHE

Tvoj pogled na svet – exhibition

Wanting to draw the attention to problems faced by people with diseases of the retina, which are among the main causes of blindness and weak vision, we created the unique exhibition that gathered ten most famous Serbian photographers who showed their different views of the world.

LIDL

LIDL Deluxe holiday dinner

At the end of November 2022, we organized a festive, exclusive, LIDL Deluxe holiday dinner.

WWF

At the end of June, a campaign was launched to raise awareness about freshwater in Serbia and educate the public about the activities that WWF Adria is undertaking to protect and preserve this resource for all of us. WWF implements freshwater conservation projects in Slovenia, Croatia, Serbia, Bosnia, Montenegro, Kosovo*, and Albania—protecting species such as sturgeon and martin, restoring wetland areas, and safeguarding free-flowing rivers. Additionally, the organization advocates for better protection of freshwater habitats at both national and international levels.

TELEKOM SRBIJA

Teslin vremeplov Marking 160 years since the birth of Nikola Tesla

Teslin vremeplov Marking 160 years since the birth of Nikola Tesla, Telekom Serbia has created „Tesla’s Time Machine“ - an innovative art project. This unique 4D projections were displayed on building facades in Belgrade, Novi Sad, Niš and Kragujevac, as well as three other cities in the region: Budva, Herceg Novi and Banja Luka, evoking the most important May – September 2016.

NIS Calling

For the 8th season of the NIS Calling internship program for students, we designed an employer branding/recruitment campaign aimed at the target group – Generation Z. By communicating primarily through digital platforms and social media, along with engaging activations at universities, we successfully brought the serious company NIS closer to the more casual target audience. On employment platforms, the results recorded by the end of the campaign exceeded 500,000 views, while the organic views on the company's social media surpassed one million. A record number of candidates applied for the program.

Lilly Junior

In collaboration with the client Lilly Drogerie, we introduced the Lilly Junior program, which provides support to all expectant mothers and fathers during this exciting time in their lives. Under the slogan "Great Love for Little People," all loyalty card users receive an additional 10% discount on products for the care and nutrition of children, including already discounted items, as well as a range of other benefits created in partnership with project collaborators. To adequately present the program, we implemented numerous ATL, BTL, DIGITAL, and PR activities, and we are particularly proud of our collaboration with well-known influencers who assisted us in this mission, as well as the FIRST parenting podcast with Sara Oster Rokvić, which has recorded record viewership.

Knjaz Miloš

The client Knjaz Miloš launched a new limited series of labels on bottles of sparkling mineral water, celebrating the cities of Serbia and honoring the cultural heritage of our country. With the aim of conveying the campaign's message in an emotional and unique way, we devised activities to help achieve this. We reached out to well-known actors to share their cultural heritage from their respective cities with the fans of Knjaz Miloš water. Through engaging conversations with them, they recounted their interesting stories from their hometowns, which were then transformed into video content for social media.

Nike Secret Run

In September 2023, as part of the preparations for the 10K Nike race, we organized a Secret Run training session for runners titled 'Support is All Around You,' held at Ušće. The training was led by Nela Bunčić (@yugoslovenka), a long-time Nike promoter. During the training, we also introduced the new Infinity RN4 running shoes to the participants. The entire experience began with a boat ride, followed by a walking tour to the training location, warm-up and stretching exercises outdoors, and ended with a healthy breakfast and refreshments. At the conclusion, we distributed gifts to the runners while they left supportive messages for one another on a specially designed wall as motivation for the upcoming marathon.

SUPERDRY

Party inspired by Japan in order to reposition the Superdry brand

This November, we organized a Party inspired by Japan in order to reposition the Superdry brand. We wanted to maintain consumer & cultural relevance through a high impact brand experience that will position Superdry at the centre of the conversation in Serbia and to attract the attention of consumers 25+, motivate and encourage them to become fans of the brand.

ASTRA ZENECA

The campaign "You are not alone in this fight!"

The campaign "You are not alone in this fight!" was launched on the World Ovarian Cancer Day, in order to raise awareness about this disease with a high mortality rate, which affects about 800 women in Serbia every year. On this occasion, a performance was held at the Kalemegdan Fortress. Next to the Pobednik monument, "Pobednica" was installed, as a symbol of every woman who fights ovarian cancer and emerges victorious from that fight.

UNICEF

"Vaccination strengthens children's immunity"

During the European Immunization Week, UNICEF, in cooperation with the Ministry of Health, the Milan Jovanovic Batut Institute for Public Health and the Association of Pediatricians of Serbia, launched a campaign under the slogan "Vaccination strengthens children's immunity" on the importance of regular vaccination of children during the Covid-19 pandemic.

H&M X MOSCHINO

Pre-sale event

On the occasion of the launch of the exclusive MOSCHINO [TV] H&M collection in Serbia, time and street style of the 1990s, packaged in the imagination of the main designer of the MOSCHINO brand, Jeremy Scott, returned to our capital for a moment. The VIP pre-shopping event held in the Beko building was attended by a large number of celebrities: Senida, Nikolija, Relje, Mirka Vasiljevic, Ana Stanić.

REOPENING OF THE ICONIC BOOKSTORE "GECA KON"

In February 2021, we participated in the preparation and media presentation of the reopening of the iconic bookstore "Geca Kon," which was completely renovated to preserve the cultural heritage of Belgrade and Serbia. The opening ceremony was attended by representatives from "Službeni glasnik," the publishing company "Prosveta," the Ministry of Economy, national media, and the Serbian cultural and scientific community. In addition to preserving literary works and the historical significance of this bookstore in the heart of the capital, the reopening safeguarded cultural heritage. Today, "Geca Kon" is one of the most visited bookstores in Belgrade.

Opening of the First Recycling Yard in Serbia

In 2022, the company BAT participated in the opening of the first recycling yard for bulky waste in Serbia, located in Sremska Mitrovica, at the initiative of NALED. Thanks to this yard, the share of illegal landfills in the city has been reduced by 80%, residents have achieved significant savings on municipal services, and the greatest benefit is environmental protection. To highlight the importance of this project, we organized media presentations of the recycling yard in local and national outlets, focusing on the narrative of the corporate sector's support for initiatives aimed at creating a better living environment for all citizens.

CARLSBERG

Carlsberg Serbia organized an event at Dundjerski Castle in Čelarevo

On the occasion of the 125th anniversary of the brewery in Čelarevo, Carlsberg Serbia organized an event at Dundjerski Castle in Čelarevo and presented the monograph “Čudo u Čibu”, the first written document on the history of beer craftsmanship.

CISCO: Together ahead conference

In November 2022, The Together Ahead conference has gathered over 600 ICT experts from domestic companies and organizations. During the event and after the key note, we organized 5 different setups for the lectures that were held at the same time.

HENKEL

Somat factory Grand opening

Serbia opened new Somat factory in Kruševac, which was an investment worth 20 Mio euros, creating 50 new workplaces. New technology introduced entirely new brand on the market and is supplying 36 regional, European and global markets. The new Somat factory was officially opened in April 2018.

SPORT VISION

Sneakerville

Sneakerville is the first sneaker festival held in Belgrade, which was attended by the biggest sports and fashion brands, such as NIKE, Adidas, Reebok, New Balance, Champion, Puma, Converse, Buzz, Tike, Fashion & Friends and Dunk Shop Festival. Complemented by numerous activities and workshops where visitors had the opportunity to make their own "mutant" sneaker from different parts of the sneakers, or choose a personal design Air Force 1. Concerts of famous performers almost the festival itself was attended by more than 30 thousand visitors.

CARLSBERG: Giveaway

In addition to the numerous promotions we organized for our client Carlsberg, we highlight the Carlsberg X Liverpool giveaway. In the period from August to the end of September, we organized a Carlsberg raffle on the territory of the whole Serbia. Entire organisation of the giveaway Graphic design Production, distribution and implementation of POS materials Production and distribution of prizes to winners On trade promotions of the giveaway

GALERIJA BELGRADE

Social media campaign

In order to create a buzz about the opening of Galerija Belgrade, 24 popular domestic TikTok and Instagram influencers were engaged in a social media campaign, photographed by a famous photographer Miša Obradović. Short and witty clips were posted all over social media and announced the opening of the biggest shopping centre in the Balkan region.

H&M GIAMBATTISTA VALLI

Pre-sale event

In the premises of Luka Beograd, part of the Giambattista Valli x H&M collaboration was presented to the Serbian audience during a pre-sale event. All visitors had the opportunity to visit the spectacular exhibition part, which showed some of the iconic parts of the new collection, as well as the biography of Giambattista Valli, the star of this project. Part of the Giambattista Valli x H&M collection sold at record speeds. Some of the biggest names from the world of fashion, film, and culture attended the event, such as pop diva Jelena Karleusa, model Danijela Dimitrovska, influencer Dunja Jovanić, singer Katarina Grujić, rapper Coby, blogger Tamara Kalinić and many others.

BAT

New production line

Opened the new production line worth around 3 million euros in its factory in Vranje. Serbian Prime Minister, Ana Brnabić, as well as numerous prominent representatives of Serbian Government, business and public life attended the ceremony together with media and high company representatives.

LILLY

Lilly Drogerie promotions with partners

During 2022, we organized 11 different BTL activities that featured discount promotions. Lilly Drogerie wanted to include their long-term partners and reward the trust of their customers.

LIDL

The opening of Lidl Serbia Logistic Center Lapovo

On the occasion of the opening of our second Lidl Serbia’s Logistics Center, we organized a festive event attended by more than 300 guests - the highest state and local official, media representatives, employees and business partners.

NIKE

Belgrade 10K Race 2017 “We Run”

“We Run” (locally “Belgrade 10K”) is a NIKE running project, organized in the cities worldwide, that attracts millions of runners every year in order to promote running and sport lifestyle. “Belgrade 10K“ has been organized for seven years and in 2017 has gathered astonishing twelve thousand runners and became the sport event of the season. The integrated, three months campaign was consisted of synchronized activities such as: PR support, outdoor marketing (mega boards, billboards, buses etc.), BTL, digital.

LIDL

CSR campaign “Life in a bag”

A Life of a plastic bag is very short, and a large number of them end up in nature. Since the decomposition of plastic takes up to several hundred years, its presence in nature also contributes to climate change.

Lidl Raccoon Raša

At the end of 2023, Lidl launched a limited series of Raccoon Raša plush toys, with the purchase directly supporting the donation campaign "Small Acts Are a Big Deal." For each raccoon sold, Lidl donated groceries for one meal to the users of the Red Cross of Serbia's Soup Kitchen Program. As part of the campaign, we organized a visit to a drop-in center for children with the raccoon mascot Raša and engaged a large number of influencers to spread Raša's good deeds to as many people as possible.

Science Festival

In May 2023, the company NIS participated in the 16th Science Festival in Belgrade. For this occasion, we developed the creative concept "The Energy that Drives Us" and designed the booth, which, in addition to the VR experience, attracted the most attention from young visitors with its activations – the fuel pump game and drone racing. The activities tailored for children and youth were related to the company's operations and the use of modern technologies in its business. The futuristic design of the NIS booth, combined with engaging content and experiment demonstrations, recorded excellent attendance that year.

Jelena Karleuša: Alpha & Omega meet and greet with fans

In February 2024, on the occasion of the promotion of a new album, we organized a meet and greet with fans at the Galerija shopping mall. The signing and autograph session with their favorite star, along with photos and conversations, provided an enormous number of fans with an unforgettable moment they will cherish. Fans came from all parts of Serbia, mostly just to attend the event. With 10 security personnel and a pre-planned protocol for escorting the superstar to the location of the meet and greet, the event went off perfectly and without any incidents.

SofiMilo x Barbie

In July 2023, on the occasion of the world premiere of the Barbie movie, we organized a premiere screening in collaboration with Blitz Group at the Cinestar cinema, attended by numerous media representatives, as well as celebrities and influencers.

Nike Swim Campaign

For our client Sport Time (Nike), in June 2024, we filmed a campaign for the women's swim collection. The campaign featured well-known influencers Svetlana Blejan, Anastasija Đurić, and plus-size model Anđela Đorđević. For the shoot, Nike collaborated with Waves jewelry, and the renowned jewelry designer Marija Đorđević created and designed the jewelry that complemented the collection. After filming the video material, we organized a jewelry-making workshop at the Nike store in TC Galerija. The workshop was attended by 30 girls who created jewelry with expert assistance. The video material from the campaign was officially posted on Nike Swim's global Instagram page.

Jelena Karleuša: Alpha & Omega dinner party

In August 2023, on the occasion of the promotion of the new superstar’s album “Alpha & Omega” we organized a spectacular dinner on the rooftop of the Galerija shopping center, gathering around 100 guests, including the most famous celebrities and artists from the entertainment industry. The event featured impressive scenography and decoration, with the highlight being the projection of the JK logo on the Belgrade Tower.

Viatris Team Building

In June 2024, for our client, the pharmaceutical company Viatris, we organized a team-building event for their employees. We designed a unique team-building concept that first took them to Lake Grza, where they had the opportunity to enjoy the untouched nature with all their senses and savor food specially prepared for them by the chefs of famous Almažan kitchen. With the sounds of trumpeters echoing in the forest, the guests experienced a completely new experience in an authentic way, which continued to mountain Rtanj, where they stayed at the Ramonda Hotel. We also organized a party for the guests, while the following day was reserved for enjoying the amenities of the hotel and the mountain.

Lidl CSR Event

Lidl CSR Event – In December 2023, we organized an event for Lidl Serbia on the occasion of presenting the annual CSR Sustainability Report according to the GRI standard for the year 2021/2022. At the same time, we had both the pleasure and the challenge of creating the concept for this event, as we wanted to present a topic that isn't familiar to everyone in a different, clearer, and more creative way. We decided to organize an event that would embody the future. That is precisely why we chose the Museum of Contemporary Art as the venue—we enriched the space with digital installations, each representing one pillar of Lidl's 'Good for You' Strategy.

Lilly Festivals

Our client, Lilly Drogerie, in collaboration with its suppliers, marks product discount promotions several times each month. Depending on which products are on sale, we organize an event with a special setup and decoration that aligns with the specific brand. The setup and refreshments vary for each event. At these events, which bring together numerous bloggers and media representatives, there is always an engaging activity where two or more people compete. The winner receives a gift voucher worth 24,000 RSD, which is used to purchase products intended for charitable purposes.

Lidl Supplier Day

In February 2024, at the Lidl company headquarters in Nova Pazova, we organized an event for the company's suppliers, which consisted of three segments. The first part of the event was a presentation about the company and mutual collaborations, the second part was a tour of the logistics center with stops and brief speeches at five points, and the third part was a set menu dinner. We transformed the restaurant canteen into a fine dining restaurant where guests enjoyed a course of specially prepared dishes. Each guest received a gift upon departure as a token of appreciation.

BAMBI FAMILY DAY

Internal event

Bambi company is one of the largest confectionery producers in Serbia and the South East Europe. Every year Bambi organizes Family Day, an internal event in its factory in Pozarevac, intended for employees’ families.

First name Error - field required

Last name Error - field required

Email Error - field required

Message Error - field required

1236 days

Client
1236 days

LIDL

CSR campaign: "Do You Want Us To Change Places?

Client
LIDL

With the aim of increasing public awareness of the daily challenges faced by persons with disabilities and stopping the arrogant behavior of fellow citizens who park illegally parking places make everyday life even more difficult for those who need such benefits. All drivers parked in a place reserved for people with disabilities were alerted to what was done through notices in the form of hangers on rearview mirrors and windshield wipers. At the same time, on the social networks of the Lidl Serbia company, through a series of educational videos - in an interesting way, with the help of project ambassadors - the correct ways of using marked parking spaces in front of stores, how to communicate with people with disabilities and what benefits they have are shown in all Lidl stores in Serbia.

ROCHE

Tvoj pogled na svet – exhibition

Client
ROCHE RESIN ROLE
PR Event management DATE
July 2022

On large format photographs, visitors could discover their views by observing them through the blinders, as one of the symptoms of visual disabilities. The exhibition was a part of the campaign “Tvoj pogled na svet”, intended to raise public awareness about eye health care. The entire event had a large success, demonstrating the way people with retina diseases see, as well as highlighting the importance of regular ophthalmology checks.

LIDL

LIDL Deluxe holiday dinner

At the end of November 2022, we organized a festive, exclusive, LIDL Deluxe holiday dinner.

Client
LIDL RESIN ROLE
PR Event management DATE
November 2022

By carefully choosing the location venue, settings and scenography, we wanted to present Deluxe premium assortment and position Lidl as an ideal destination for shopping. Special attention was paid to the guest list. In order to create a great pre-New Year's atmosphere, we gathered influencers and celebrities who participated in a unexpected culinary experience.

While some were in charge of preparing the most popular cocktails, others, prepared the special menu created by the Chef David Šimunić, and the remaining guests were occupied with the sweetest part of the dinner - desserts from Lidl's sweet corner.

The event also had a CSR character. Lidl donated a New Year's present to children from „Svratište“. For every social media post from Deluxe dinner party, Lidl donated a New Year's present to a child from Svratište within the Youth Integration Center, so thanks to 170 #deluxe posts, Lidl made 200 children happy.

WWF

Client
WWF DATE
July 6, 2023

The highlight of the campaign took place on July 6, 2023, at Silos in Belgrade, where we organized a full-day exhibition/performance for all visitors, showcasing the life that awaits us in the future if we run out of drinking water. The project involved numerous partners who supported the campaign's goals, including DPC, Innovations, Silos, Škrabac, and Flower Couture. The entire exhibition was covered by the media and promoted through social media channels. Škrabac made a significant contribution by designing visuals that were used in billboard campaigns, promotional materials, and gifts for guests.

TELEKOM SRBIJA

Teslin vremeplov Marking 160 years since the birth of Nikola Tesla

Client
TELEKOM SRBIJA RESIN ROLE
Event management, PR DATE
May - September 2016

Tesla’s Time Machine has continued its journey through Europe with f first two stops being Vienna and Berlin moments and discoveries of the genius inventor. More than 20 thousand people have watched the magical scenes on the streets while nearly half a million saw live broadcasts on social networks, portals and mts TV.

NIS Calling

Client
NIS Calling

Lilly Junior

Client
Lilly Junior

Knjaz Miloš

Client
Knjaz Miloš

Nike Secret Run

Client
Nike Secret Run DATE
September 2023

SUPERDRY

Party inspired by Japan in order to reposition the Superdry brand

Client
SUPERDRY RESIN ROLE
Event management, PR DATE
November 2022

This is how, a concept specially adapted to this population was born.

We started the teaser campaign by carefully selecting influencers, whose outfits were created in a way to show a new perspective on the bold combination of different pieces of the autumn/winter 2023 collection.

Nikolija Jovanović, Sajsi MC, Marko Nastić, Tadija Dragićević, Slaven Došlo with their authenticity, contributed to this campaign expanding its borders and reaching through social networks to all those who did not have the opportunity to get to know the brand before and motivating them to become part of the SUPERDRY CREW.

Special attention was paid to adapting the exterior and interior of the Dim space to Japanese street-style, and all activations are imbued with Japanese culture.

Neon outlines of traditional houses from the Far East, lanterns, Nissan 200sx cars, hidden in smoke allowed guests to experience the mystical world of the Orient from the very first step.

The press wall made of glass and neon lights followed the visual standards of the brand and the party.

An unusual view of serving sushi, in the NYOTAIMORI way - which involves the artistic performance of presenting sushi on the body of our famous cabaret dancer and performer.

Several bodypaint artists greeted guests at the entrance and drew hiragana letters on their faces. It served as sort of a ticket to the party and a sign that they are a part of the Superdry crowd.

During the party, Aleksandra Petković, known as TheKraljica Vila, our most famous street art artist, performed live graffiti painting and transferred colorful Japanese culture to a 3m canvas, positioned on the central wall of the space.

At the event itself, guests were able to get acquainted with the live technique of tattooing in the traditional Japanese style, which is characterized by great complexity and requires extraordinary skill.

Two tattoo masters demonstrated the tattooing of Japanese symbols such as - dragons, samurai, geisha...

The choice of catering was in line with the theme - we served Japanese cocktails, and Taiyaki lucky fish - which is a favorite delicacy on the streets of Japan.

ASTRA ZENECA

The campaign "You are not alone in this fight!"

Client
ASTRA ZENECA RESIN ROLE
Creative, Design, Video production, Event management, Social media, PR

UNICEF

"Vaccination strengthens children's immunity"

Client
UNICEF RESIN ROLE
Creative, Design, Video production, Brand ambassadors, PR DATE
April 2021

The UNICEF initiative was supported by a large number of celebrities who support vaccination and who have vaccinated their children, such as host Minja Miletić, actress Marija Karan and football representative Luka Jović. Campaign was very successful on social meda.

H&M X MOSCHINO

Pre-sale event

Client
H&M X MOSCHINO RESIN ROLE
Video production, Event management, Brand ambassadors, PR DATE
November 2018

REOPENING OF THE ICONIC BOOKSTORE "GECA KON"

Client
REOPENING OF THE ICONIC BOOKSTORE "GECA KON" DATE
February 2021

Opening of the First Recycling Yard in Serbia

Client
Opening of the First Recycling Yard in Serbia DATE
2022

CARLSBERG

Carlsberg Serbia organized an event at Dundjerski Castle in Čelarevo

Client
CARLSBERG RESIN ROLE
Media relations, Government relations, Event management, Production, PR, DATE
April 2017

The monograph was solemnly presented in the old Dunđerski castle in Čelarevo, to the numerous guests, AP Vojvodina government, diplomatic and local self-government representatives and media. The guests were addressed by the President of the Provincial Government, Igor Mirović, Danish Embassy Affairs Off icer in Serbia, Morten Skovgaard Hensen, and General Manager of Carlsberg Serbia, Vladimir Vava. The project included synchronized activities such as: GR, communication and PR support, media relations, BTL and event management, production, etc.

CISCO: Together ahead conference

Client
CISCO: Together ahead conference DATE
November 2022

HENKEL

Somat factory Grand opening

Client
HENKEL RESIN ROLE
Event management, Design, PR DATE
April 2018

Further strengthening relations with Government officials and local community by Mrs. Ana Brnabić, Serbian Prime minister, as well as the highest Government off icials, business partners, local community and media representatives. The project included full communication and BTL support.

SPORT VISION

Sneakerville

Client
SPORT VISION RESIN ROLE
Video production, Event management, Brand ambassadors, Social media, Design DATE
October 2019

CARLSBERG: Giveaway

Client
CARLSBERG: Giveaway

H&M GIAMBATTISTA VALLI

Pre-sale event

Client
H&M GIAMBATTISTA VALLI RESIN ROLE
Event management, Brand ambassadors, Brand PR DATE
November 2019

BAT

New production line

Client
BAT RESIN ROLE
Event management, Design, PR DATE
September 2017

Agency with a purpose – Red Communication

DATE
Novembar 2022

Winner of the most awards at the Festival of socially responsible communication

At the Festival of socially responsible communication "Campaigns with a Purpose", the best socially responsible campaigns in Serbia were announced. Most titles for „Campaign with a purpose 2022“ was taken by Red Communication agency for projects „Your view at the world“ for client Roche, „Fight like a girl“ for client Novartis, „Life in a bag“ for client Lidl Serbia, as well as „Drop off. Play on.“ for client Sport Time and the brand Nike

„Campaigns with a purpose“ awards were assigned for the second time this year, on World Children’s Day, November 20th, at a ceremony in Belgrade, while Red Communication was amongst the winners of this title last year as well. The highest number of acknowledgments of this year’s „Campaigns with a purpose“ is another confirmation for the agency who, during only eight years of its work, has an enviable amount of successfully realized corporative, CSR and brand campaigns for local and international clients from various industries.

Similar to the color in this agency’s name, love and passion are exactly what drives Red Communication in creating and leading marketing campaigns, especially for projects whose main goal is improvement and welfare of the community we live in.

KAKTUS 2022 awards for best Socially responsible integrated campaign

DATE
Novembar 2022

Red Communication won an award in the category Socially responsible integrated campaign for the project “Your view on the world” at the 8th festival of integrated communications KAKTUS 2022, organized by Marketing mreža.

The campaign was completely created and realized by our Agency for the client Roche company, aiming to raise public awareness about the importance of regular ophthalmology checks and also highlighting the difficulties people with retina diseases, as well as their close families, are facing.

At the same manifestation, the award “KAKTUS Rising Star” was also assigned to our lovely colleague Dragana Milačak, Senior PR Manager, of who we, as the Agency, are immensely proud.

The professional competition for KAKTUS awards this year recorded an astounding 250 applications, and the acknowledgments were assigned in 25 categories. The award for the best Socially responsible campaign for “Your view on the world” represents further affirmation for Red Communication’s sincere dedication to projects aiming to improve the society in order to make the world we live in a better place for everyone.

To recollect, the campaign “Your view on the world” began in May 2022 with participation in the 49th Belgrade Fashion Week and concluded with a unique exhibition of the most famous photographers in Serbia. Along with positive reactions from visitors and media, the outstanding success of the Campaign was further attested by the fact that the exhibition was extended for additional 11 days.

LILLY

Lilly Drogerie promotions with partners

During 2022, we organized 11 different BTL activities that featured discount promotions. Lilly Drogerie wanted to include their long-term partners and reward the trust of their customers.

Client
LILLY RESIN ROLE
BTL activities

Promotional events on the occasion of the start of discount campaigns on certain sales categories are organized every month in selected Lilly stores.

We designed a BTL campaign mechanism in order to reach different target groups throughout the year while highlighting Lilly Drogerie and partner brands. During this year, Lilly Drogerie organized promotions for partners Eucerin, Pantene, Colgate, Nivea, Johnson's, MaxFActor, Gillette, Loreal, Catrice, Esensa and Aura.

Various activations and settings were themed to brand categories. At the event, current lines were presented by celebrities and female influencers as "brand ambassadors", in the presence of media representatives and gathered customers. This marked the beginning of a two-week promotional period with discounts on certain product categories, and customers were additionally informed about the benefits through PR and marketing activities, Lilly app, various loyalty programs and social networks.

LIDL

The opening of Lidl Serbia Logistic Center Lapovo

Client
LIDL RESIN ROLE
Event management

During the walk through the Logistics Center, which included five separate stages, the guests had the opportunity to hear key messages: Lidl's contribution to the Serbian economy, Lidl as an employer, environmental standards for Logistics Center construction. With a symbolic turning of the steering wheel of the truck on the main stage, the Logistics Center was put into work by the CEO of Lidl Serbia Dragan Cigoja, the President of the Government of the Republic of Serbia Ana Brnabic and the President of the municipality of Lapovo Boban Milicic.

NIKE

Belgrade 10K Race 2017 “We Run”

Client
NIKE RESIN ROLE
Event management, Outdoor marketing, Digital, PR DATE
September 2017

LIDL

CSR campaign “Life in a bag”

Client
LIDL

Lidl Srbija recognized the planetary problem and undertook to reduce its own carbon dioxide emissions by 96% by 2030 compared to 2019.

On the occasion of the World Environment Day, Lidl Srbija has become the first grocery chain in our country to phase out plastic shopping bags.

We have chosen Andrej Josifovski, aka Pijanista, to raise public awareness about the harmfulness of plastic in his authentic way.

Together, we created a socially responsible campaign called "Life in a bag".

Unusual installation ie. the temporary twisting of the crown of a maple tree in Belgrade with a curtain of 16,000 connected plastic bags represents the suffocation of nature through inefficient use and inadequate management of resources, which indirectly contributes to the emission of harmful gases and an increase in average temperatures on the planet. Using online and offline communication channels - through published announcements and PR texts, live coverage, TV and radio guest appearances and promotion on social networks - we drew the public's attention to the importance of preserving nature and the harmfulness of plastic.

Lidl Raccoon Raša

Client
Lidl Raccoon Raša DATE
2023

Science Festival

Client
Science Festival DATE
May 2023

Jelena Karleuša: Alpha & Omega meet and greet with fans

Client
Jelena Karleuša: Alpha & Omega meet and greet with fans DATE
February 2024

SofiMilo x Barbie

Client
SofiMilo x Barbie DATE
July 2023

For this event, on the rooftop of TC Ada Mall, we hosted a VIP screening of the film for our client, Sofi Milo, who uniquely brought the essence of Barbie to Serbia. Each guest was welcomed with a gift box at their seat containing personalized gifts from SofiMilo x Barbie (ranging from handmade candles to fans, caps, and water bottles), as well as a branded box of popcorn and a strawberry frappe to complete the experience.

Nike Swim Campaign

Client
Nike Swim Campaign DATE
June 2024

Jelena Karleuša: Alpha & Omega dinner party

Client
Jelena Karleuša: Alpha & Omega dinner party DATE
August 2023

Viatris Team Building

Client
Viatris Team Building DATE
June 2024

Lidl CSR Event

Client
Lidl CSR Event DATE
December 2023

Lilly Festivals

Client
Lilly Festivals

Lidl Supplier Day

Client
Lidl Supplier Day DATE
February 2024

BAMBI FAMILY DAY

Internal event

Client
BAMBI FAMILY DAY RESIN ROLE
Event management, Media relations, Design, PR DATE
September 2016 - 2017

Thorough management of the entire event and numerous activities includes 200 participants taking part in organization and entertainment that lasts for 4 hours. Bambi Family Day also hosts a concert of famous singers each year - Tijana Dapčević, Goca Tržan, Sara Jo.